Writing is a lonely business, especially if you’re a freelancer. But sub-editors and copy editors are ready to work with you. But we aren’t here to do your job for you.
I once saw a writing tip given by a well-known, occasionally controversial, author and journalist. (I won’t name the writer, for reasons that’ll become clear.)
Like many writing productivity tips, the advice aimed to maximise the writer’s output while speeding up their workflow.
But this tip didn’t cut the amount of work to do: it just passed it from the author to a copy editor.
The placeholder problem
The author’s tip was to when you have to include a non-critical fact you don’t immediately know write ‘XX’ as a placeholder and carry on writing.
So you’d write, “The XXkm trip between Berlin and Cologne…” instead of, “The 574km trip between Berlin and Cologne…”.
The author would then leave it to the copy editor to replace the XX with the correct information.
For me, this showed, at best, an immense misunderstanding of what a copy editor’s role is.
What the writer got right
The author’s idea – using placeholders to stop fact checking slowing you down – is a good one.
Using placeholders for non-critical facts, which you then insert later, enables you to focus on writing the entire piece. And it breaks up a big job into subtasks, which can improve productivity (but not always).
But it remains the primary responsibility of the writer to do their research and include the details required in your article: not a copy editor’s.
If details seem to be missing in your writing, a copy editor will tell you. And, if they are able to, and you have previously agreed they can, they will add the missing details.
Placeholders have uses
There are times when you can use placeholders in copy submitted to an editor – but they are exceptional cases when waiting could cause serious delays in production.
For instance: I’ve had writers submit work saying they are expecting confirmation of someone’s name, a page reference that will only become known when a magazine’s or book’s layout is done, or a sentence being reviewed by a lawyer and may need amending.
In these cases, writers hand over their work and I (or another editor) add the missing details or changes after confirming them.
This isn’t ideal, as placeholders can get missed and reach your readers.
If you use a placeholder, start with text that can be easily spotted and followed by a note describing the amendment: eg. [PLACEHOLDER – DATE] or [XXX – COMPANY NAME TBC]
Stick with one style for your placeholders and tell your copy editor what the style is. This allows you both to be easily find the text using word processors’ and desktop-publishing systems’ ‘Find’ functions.
There is nothing wrong with asking for a copy editor’s help in finding a fact.
But you should make your copy editor aware of any placeholders or details you are unsure of and need us to double-check when you send us your work.
We might be able to give you the information. And if we both can’t find it, then we can recommend on to change your text so that minor reference isn’t needed.
So, please do ask your editor for help if you need it. But don’t expect us to do your job for you.
If you have a writing productivity tip, or would like to share how you work with editors, please leave a comment below.